CybaSumo Blog - Entry #7

April 9, 2008

“Six easy ways to increase your SumoStores sales”

As we mentioned in an earlier blog post, you can expect more sales to your CybaSumo store because all stores are listed on SumoStores.com.

Visitors to SumoStores.com can search or browse through the site for titles, keywords, tags, or categories. Here are six easy ways you can increase the visibility of your SumoStore and make it more attractive to prospects and customers:

1. Add a photograph as your Store icon.

This will let SumoStore browsers get an idea of who you are and what you’re selling. For example, you might use the cover of one of your albums, or a photograph of your face. Remember that it’ll appear in a small size in most places, so be sure whatever you choose is visually striking.

P.S. You’ll also want to make sure any images you use for the purposes mentioned here were either created or owned by you, or that you have the permission to use. Royalty-free images also work.

2. Use a descriptive title for the item you’re selling.

Which looks more interesting - “Song” or “Beethoven’s 5^th Symphony, Disco Remix”? The more information you can provide up front, the more likely a customer is to click through to the description. Your CybaSumo store widget can handle about 40 characters (including spaces) in the description length.

3. Write a full description of the item.

Remember, people are going to buy your material online without being able to touch and feel it (though you can provide a preview - see #6, below). It’s vital for you to write a good description of your item. Think in terms of vivid adjectives and words that make your artwork come to life.

4. Include tags to describe your items.

Tags are like keywords that describe your item, but don’t appear in the title or description. For example, you may tag an MP3 song as ‘country’ or ‘funkadelic’ or ’ska.’ Think of keywords people are likely to search on. You can add or edit keywords on the Edit Product page.

5. Make sure to upload a photograph of the item.

Again, offering prospective customers something to get a sense of your work is very important. Even if it’s an eBook, you can upload an image of the cover page, or of something related to its topic.

6. Offer a sample.

CybaSumo gives you an easy way to offer a sample of your work before customers buy - without giving away the store. For songs and videos, CybaSumo can automatically generate a partial clip - you set the amount you want to share. For other product types, you can upload a file that contains a preview. It’s yet another way to make your work stand out.

With these tips you’ll be off to a great start in no time. Let us know what you encounter in the comments below!